Skip to content

Bringing People Together

2015 March 10
tags:
by Prosperos World

Samsung in Turkey went to some effort to launch their video contact centre for hearing impaired people for 2015.  To promote it they set up a day for Muharrem …

It’s good to feel included.

Turning An Opportunity Into Opportunities That Matter

2015 March 9
tags:
by Prosperos World

This young Detroit woman had a great idea to develop a product, and she worked hard on it.  In doing so she learned more than how to develop that opportunity for herself, she created an enterprise that makes a far bigger impact for the end users she had in mind when she set out with her original business idea.

 

 

Running A Creativity Session

2015 February 24
by Prosperos World
Blue Sky

Outline Process

Focus:

Always set up a creative session using focus – with what do we want to end up at the completion of our thinking

There are two approaches to focus:

  1. Purpose Focus – has a specific end purpose
    g. how can we improve something, how can we speed something up etc.
  2. Area Focus – we explore the topic before we judge it
    g. we might look at communication, meetings, safety – with no specific purpose

Once we have defined a focus we can redefine the focus in order to give us a new angle on our problem solving:

e.g. here are several alternate definitions of a parking problem:

  • the car park is too small
  • too many people want to use the car park
  • too many people drive to work
  • people complain about the small car park

Traditional Brainstorm:

Take a focus and brainstorm to pull out all current ideas – no bad ideas, give encouragement

Technique 1 – Random Word:

Use random word to generate further ideas:

Getting the random word – glance at the position of the second hand of a watch.  Take the number, e.g. 32, and select the word the third line down and second noun in from a book or newspaper

Using the random word – take the word and extract an association, function, activity from the word and generate new ideas about the focus

 

e.g.      Focus              Random Word            Association                  New Idea

Camera           Gun                             Westerns

= sand                         sand proof camera

 

NB       work individually first and then share output

Things to avoid:

  • Don’t wait for the perfect random word
  • Don’t list all the attributes first
  • Don’t make too many jumps
  • Don’t link your ideas to random output

Technique 2 – Challenge:

Technique 1 will generate a host of ideas

In order to generate broader thinking the challenge technique can be used

Challenge can be introduced at any stage; i.e. this could be the first technique used during a session.

Establish current thinking on the focus – this is achieved using the following five categories:

CATEGORY                          AIRLINE

Dominant ideas                       Make money flying planes with people/cargo on board

Boundaries                              Airports/technology/national agreements etc

Assumptions                           Increasing airline congestion/growth of holidays etc

Essential Factors                    Safety

Avoidance Factors                 Overcapacity/security worries/unused planes etc

Use challenge technique on current thinking:

Why Cut:                  Does this need to be done at all; remove the item and run the thinking forward and see if this cut can be implemented

Why Because:         If you can’t cut the item then challenge the validity of the reasons why it is done that way.  Can you satisfy the focus in another way, or escape the process; i.e. revise the way things are done

Why Alternatives:    Both Why C and Why B will often to lead to the generation of alternative ideas and approaches

Harvesting:

Along with Focus this is the weakest part of all creativity sessions

Take all of the ideas generated and put them onto Post It notes

Group the ideas by category (e.g. themes/events/structures etc.) and number each idea according to its category

Position all the ideas onto a capability/impact matrix.

Select the ideas with greatest potential for further screening.

The Importance of Focus in Creativity

2015 February 23
by Prosperos World
12744941563_3aaa47cc01_n

Why Focus Is Important

Creativity gets a bad name because creative thinkers tend to provide good ideas on all

problems except the ones they have actually been asked to think about.  This happens for two reasons:

  1. The idea that simply messing about will hopefully produce a new idea
  2. Focus is insufficiently emphasised

Focus Is One Of Three Creative Disciplines

  1. Discipline of focus: being very clear as to what you are thinking about
  2. Discipline of technique: knowing exactly what you are trying to do at any one moment
  3. Discipline of time: setting time guidelines

Types Of Focus

There are two types of focus to think about in creative terms:

  1. Area focus – “where”
  2. Task focus – “why”

Slow Down, It’s The Weekend

2015 February 6
by Prosperos World

Prince Ea has a point, how about unplugging for the weekend, just to see how it goes?

The Participant’s Guide To A Better Training Experience

2015 February 2
by Prosperos World

A quick guide to getting the most from your upcoming training course …

 

Superbowl Ads, Without The Pesky “Football”

2015 January 31
Comments Off

For many people it’s the ads that make the SuperBowl special, well, the ads and the snacks.  So if you want to save time to build and demolish your Snack Stadium, then watch a few ads ahead of time.  Here’s some of our favourites:

The inspiring story of Amy Purdy played under an inspirational soundtrack of Muhammed Ali is a real treat, though completely disconnected from the Toyota in the ad.  Never mind, you can’t buy it in Europe anyway.

Pierce Brosnan manages to be British, without being evil on American TV.  It’s OK though, he’s self deprecating and immaculately dressed:

For those of you old enough to remember having to get your head around what the internet and email were, you’ll enjoy Katie Couric having fun with the now infamous clip of her trying to understand both, and what that funny little @ sign was for, as she rides in a new-fangled BMW – how do you get a wind powered car anyway?

Mercedes Benz play with the Hare and the Tortoise theme, and Lexus choose a STOMP approach.  Car ads are strange.

McDonalds ups the schmaltz with a family based ad around “Pay With Love”, it may have been secretly underwritten by Kleenex:

Keep those Kleenex handy, you may need them for Dove’s “Daddy” advert, or the next installment in the Budweiser Clydesdales and puppy commercial.

Snickers carry on their “Not you when you’re hungry” idea, but if you didn’t grow up with the Brady Bunch, it won’t hit the spot.  If puppies and cuteness really aren’t your thing then watch the ad GoDaddy won’t be showing for a more dystopic world view.

It’s not all shameless commerce. Given NFL players reputations off the field, the public service announcement that viewers will see is challenging, but well worth a watch:

We’ll leave you to discover the Kim Kardashian one on your own.

The Dreaded Cold Call

2015 January 26
Comments Off
tags: ,
by Prosperos World

Even if you are good at selling in a face-to-face situation, using the telephone for a introductory call needs additional, different skills.  Known techniques must be applied in a new way.  If you normally work in an office in a sales function, you may not see yourself as a salesperson.  For you to make an introductory sales call you also need additional different skills.

Concentrate  on doing the job professionally by:

  • Doing an amount of simple research.  Have an idea of what they do.  That will give you an insight into their likely problems.
  • Getting the name of the buyer. During the call use it.
  • Holding fire until you speak to the buyer. You will get nowhere trying to sell to those with no need or buying power.
  • Giving brief details of your company – and showing that you know about theirs.
  • Collecting and recording information about their present situation. To do so avoid asking closed questions which result in yes/no answers.  Use open questions.  Those are questions which contain the words why, what, where, when, which, or how.  That way you will be given more information.
  • Exploring past problems and future worries.
  • Underlining Benefits – what’s in it for them if they buy from you?
  • Finishing with an order or a commitment to the next step – for example an appointment for a salesperson to call.
  • If possible get an order number.

Do these things and your cold calls can be more effective.  Don’t – and you’ll be wasting your time and everyone else’s.

To make effective introductory sales calls on the telephone avoid:

  • Rushing into the call without preparation
  • Trying to sell to the wrong person – assistants, interns, etc.
  • Wasting time with irrelevant chit-chat
  • Making no notes of the call and its contents
  • Asking questions which call only for a yes/no answer
  • Running down their existing supplier
  • Failing to convert interest into an order or other form of commitment
  • Not tailoring the information you give to the person to whom you are talking
  • Inviting rejection
  • Rushing into your sales pitch
%d bloggers like this: