Badwill And The Shovel Ready Foxtrot Economy

By | November 12, 2009

The recession has launched its own share of buzzwords, here’s a few we’ve been hearing lately. If there are any you’re noticing trending, let us know.

Badwill:
The opposite of goodwill, the negative effect on sales and share price (or electoral chances) experienced when the public learns about unacceptable personal or business practices.

Dead Cat Bounce:
A temporary up turn in markets following a swift decline in sales followed by a further fall.

Decremental:
The opposite of incremental, a state of steady decrease.

Foxtrot Economy:
A state in which the economic figures released indicate fast-fast growth, but are followed by further quarters of slow-slow growth.

Funemployment:
A self descriptor for people who find themselves out of work and enjoying spending time doing other things that a full time job didn’t allow, usually only used by people without pressing financial obligations.

Shovel Ready:
Descriptor of a project that is ready to start just as soon as financial resources are made available.

Zombie Company:
A business usually in financial services which is not financially viable without government loans and guarantees.

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