Category Archives: Brands

Making the Most of a Potential Advertising Disaster

The nice people at Licor Beirao spent good money on an advertising board at Wembley stadium, making the most of their home country Portugal playing England in a warm up for the Euro2016 tournament. They got rather more exposure than they bargained for when Portugal’s Bruno Alves lost his head, almost taking England striker Harry Kane’s with him. Their… Read More »

Can You Predict Business Success?

Why is Google the Number 1 search business? Why is Amazon dominant in bookselling? Why is Rolls Royce one of the world’s top two aero engine businesses? Why is Apple now more valuable than Microsoft? Superficially, these questions look easy to answer; Google because they wrote a great algorithm, Amazon because they did on-line books… Read More »

Staying Power

Sir Terry Leahy has announced he’s leaving Tesco after 14 years in charge. During that time the business has seen turnover rise by 310% and profit rise even more. Tesco has moved from being an also-ran in the UK supermarket field to the dominant player, overtaking Sainsbury’s and Marks & Spencer in profitability. Tesco is… Read More »

Why Is A Great Innovating Company, In Reality, More Of An Also Ran?

If you had a 60 year history of producing electronics, had produced many segment defining products, some backed with proprietary technology you licensed to competitors and then, to protect your supply chain, you bought a film studio and a record company you would think you had a real chance of future proofing your business. Wrong.… Read More »

Ten Ways Customer Service Development Is Misunderstood

As many marketplaces increasingly commoditise, the significance of delivering excellent customer service increases. That being the case, why do so many organisations deliver poor service making the majority of customer service experiences at best unmemorable and at worst hopeless? Below we list the most common mistakes organisation make in delivering excellent customer service: They have… Read More »