Category Archives: Brands

Ten Ways Customer Service Development Is Misunderstood

As many marketplaces increasingly commoditise, the significance of delivering excellent customer service increases. That being the case, why do so many organisations deliver poor service making the majority of customer service experiences at best unmemorable and at worst hopeless? Below we list the most common mistakes organisation make in delivering excellent customer service: They have… Read More »

Would Anyone Miss Your Brand?

With mergers, rescues and collapses having been a major part of business life over the past year it’s worth reflecting on some of those brands which have disappeared or will disappear soon. This week Lloyds Banking Group has announced that Cheltenham and Gloucester branches will be leaving the high street. Along with them go Abbey,… Read More »