Category Archives: Competition

Ten Metres of Courage

Swedish directors Maximilien Van Aertryck and Axel Danielson  have made a wonderful little film that highlights human emotions in a totally unexpected way.  The premise is simple enough, people at a swimming baths in Gothenberg climb up a ten metre diving platform and then jump into the pool, or they don’t. These aren’t divers but regular people who have… Read More »

Recruiting Sales People – What You Should Really Do

Sales organisations are always trying to recruit who they think are the best salespeople. The problem is they sometimes don’t understand what their customers are looking for in these salespeople. Our own work in this area consistently shows that customers value subject specialism and the ability to create insightful solutions as the most desirable capability.… Read More »