Category Archives: Creativity

Four Things That Distinguish High Performing, High Growth Organisations From The Rest

Through our ongoing project work we thought it timely to share what we are finding to be four areas of focus that seem to make a material difference to organisational sales performance. 1. The need for their (B2B) salespeople to reposition themselves further up the value chain away from what some CEOs call ‘commodity hell’.… Read More »

Why Focus Is Important

Creativity gets a bad name because creative thinkers tend to provide good ideas on all problems except the ones they have actually been asked to think about.  This happens for two reasons: The idea that simply messing about will hopefully produce a new idea Focus is insufficiently emphasised Focus Is One Of Three Disciplines Discipline… Read More »

Running a Creativity Session

 Outline Process Focus: Always set up a creative session using focus – with what do we want to end up at the completion of our thinking There are two approaches to focus: Purpose Focus – has a specific end purpose g. how can we improve something, how can we speed something up etc. Area Focus –… Read More »

Let’s all go to the Moon! #LunarMissionOne

One of our good pals has been working away on  top secret project, but although it’s been super exciting, she hasn’t been able to tell anyone about what she’s been working on. Today she was able to share – Lunar Mission One launched a project to get a robot to the moon. The plan is to… Read More »

Influencing Behaviors II

Using What Others Bring To The Situation Influencing is commonly thought to centre on “my agenda and getting what I want”.  However, the whole picture suggests that just using this approach, even if done skilfully and competently, can often leave others feeling unimportant, undervalued and unwilling to compromise. These three key behaviours: Active listening Discovering… Read More »

Leveraging Intellectual Capital

The power of leveraging Intellectual Capital is significant, with industries and businesses that are consciously competent in their Intellectual Capital being closely linked with: Higher profitability Possessing greater market leverage Harnessing increased product differentiation and uniqueness Better equipped to successfully transition from products into services In today’s service economy Intellectual Capital is increasingly difficult to… Read More »

Opportunity Creates Capacity

OPPORTUNITY CREATES CAPACITY… Not the other way round Take your business goals, customers and market position(s) to new levels and places,  leverage your capabilities into adjacent and new markets, as well as redefining your core market offerings to set new rules for competition. Make connections and deliver insights,  combine the science of analytics with the… Read More »

Marketing is Not …

Marketing isn’t just another name for: Selling Advertising Common sense Business Many companies who attempt to embrace marketing often make one of the following mistakes: Sales Department Marketing The Sales Manager adds or changes his/her job title to include the word marketing.  The actions taken are usually to do with price and discounting, but ignore product/service decisions,… Read More »

Believe Only Half Of What You See

We don’t often post music videos, but when we do they’re of a Hungarian pop star, Boggie, who would like you to see her as a regular person, not just a packaged product. Related Posts How To Improve Your Future Thinking Flight of Passage – A Relentless Short Story (How … Organising and Scheduling Effective… Read More »

Virtual Big Block Of Cheese Day

  Leo McGarry (Photo credit: Wikipedia) Fans of The West Wing will have fond memories of “Big Block Of Cheese Day” where the fictional Chief of Staff, Leo McGarry, ordered senior White House staffers to spend time with people who had suggestions and questions for the President, people who would not normally have such close access to power. The… Read More »