Category Archives: Objectives

What Every Business To Business (B2B) Organisation Is Trying To Achieve

When all the strategies have been written, all the workshops attended, and all the board meetings or management meetings sat through, what all B2B businesses are trying to achieve is the same thing: Organisations what to deliver an enhanced Customer Experience through optimising all interactions – in all integrated dimensions – more cheaply To increase… Read More »

Managing Meetings

It is the time of year where most sales people will be focusing on how they are going to achieve their objectives for 2008. We often prepare for meetings thinking only about our own goals and objectives; what we want to achieve from the meeting or presentation. A technique that can be particularly useful in… Read More »