The sales presentation is increasingly popular as a method of communicating with the many people involved in a decision. A good solution can fail – due to poor presentation. Overview Presenting ideas/findings/solutions to groups is a normal part of modern commercial life and yet the majority of presentations fail to be memorable or relevant in… Read More »
With some big businesses having to fess up to past and current mistakes which have resulted in big drops in both profit and share prices, it’s interesting to see how they cope with both presenting their message and dealing with the questions asked by interviewers. Some approach the task in a state of denial, explaining… Read More »
People buy when there is a gap between their current situation and their ideal situation. It is essential at the pre-presentation (sales investigation) stage that we find out the gaps or needs and wants of the customer. People do not buy products/services they buy what the product or service will do for them. In other… Read More »
Preparing And Presenting PowerPoint SlidesPreparationPreparing a PowerPoint presentation is all about the purpose. All of the audience must be able to recognise and read the information easily. Glamorous works of art are not necessary. The following points are important: The pitch must be large enough, do not use ‘normal’ pitch (up to 14) Use capital… Read More »
At all levels of people’s working lives it is an inevitable part of their professional career to give speeches or presentations. In the early part of your career you could be asked to give an informal briefing to colleagues on a recent training course or a demonstration on how a piece of equipment works. As… Read More »