Category Archives: Technology

Integrating People with Technology To Drive Transformational Service Delivery

Effective service delivery can be transformed by the effective and clever integration of appropriate technology. Anybody who has ordered over the internet and received an instant confirmation email showing everything is correct will know how effectively it reduces purchasing anxiety, especially when followed up with further emails showing order progress. Or the effective application of… Read More »

How To Lever Technology Into Delivering Transformational Customer Experiences

Every company uses technology, why do so few create transformational experiences? To engage in this debate we use a concept call High Tech/High Touch. See below: It’s the dynamic combination of these two strategies that can bring real competitive advantage. When an organisation uses an invisible technology prompt to personalise the service offered, customers notice.… Read More »

7 Technology Related Trends That Are Coming To A Place Near You!

The mobile phone looks like being the first truly successful convergence device since the Teasmade. The killer application combination will be location tracking (through GPS or similar), high bandwidth and new services. Don’t underestimate customers inventing uses either, like using Bluetooth to see who is up for flirting on the bus, in the train carriage,… Read More »

Structured Training Open Courses Receive CPD Accreditations

All of our Courses are now CPD Accredited (Continuing Professional Development). The world in which all professionals practice is changing. Global competition has never been more intense, clients are more demanding and technology offers new ways of working. The knowledge base of the professionals and of the sectors in which they operate has also increased.… Read More »

The Modern Sales Professional’s Glossary of Competitive Advantage

These are some of the concepts that are helping the modern sales organisation effectively engage with their most demanding customers and prospects. Customer Value Proposition – The total offer as perceived by the customer. It’s the interdependencies and emphasis of the various elements that creates a unique CVP (or not). Salespeople, and the way they… Read More »

How Do You Future Proof Your Sales Organisation?

The sales function is dead, long live the sales function. It’s a much more interesting debate to focus not on whether selling is finished (it isn’t), but on how it needs to change. This article focuses on the drivers that will future proof your sales function, keeping it central to any world-class company’s customer proposition.… Read More »