Category Archives: value proposition

We Are All Selling Services And Solutions Now

As many market-places commoditise selling organisations attempt to move up their value chain to escape the deathly grip of diminishing competitive advantage. Two common (and often interconnected) approaches to this problem are; adding services to an organisation’s offer and selling solutions. The Move To Services This has several advantages: Stand alone services tend to deliver… Read More »

How Do You Define Value?

The concept of value is an endemic factor of business life. Every organisation is selling ‘value’; every purchaser (whether another business or consumer) is looking to buy ‘value’. So what exactly is value? When helping clients with the development of their customer values propositions (CVPs) we a simple but powerful equation: Benefits – Costs = Value… Read More »

Why Is A Great Innovating Company, In Reality, More Of An Also Ran?

If you had a 60 year history of producing electronics, had produced many segment defining products, some backed with proprietary technology you licensed to competitors and then, to protect your supply chain, you bought a film studio and a record company you would think you had a real chance of future proofing your business. Wrong.… Read More »