Category Archives: Values

Structured Training Open Courses Receive CPD Accreditations

All of our Courses are now CPD Accredited (Continuing Professional Development). The world in which all professionals practice is changing. Global competition has never been more intense, clients are more demanding and technology offers new ways of working. The knowledge base of the professionals and of the sectors in which they operate has also increased.… Read More »

Everybody Can Think, Why Don’t We Do More Of It?

There is thinking concerned with conception (‘day dreaming’) and thinking concerned with action (problem solving) There is thinking that is linear (experience, logic rational analysis) and thinking that is lateral (intuition, wild thoughts, crazy ideas) We live in a world of discontinuous change, which will require discontinuous responses Thinking differently can be learnt, its not… Read More »

The Modern Sales Professional’s Glossary of Competitive Advantage

These are some of the concepts that are helping the modern sales organisation effectively engage with their most demanding customers and prospects. Customer Value Proposition – The total offer as perceived by the customer. It’s the interdependencies and emphasis of the various elements that creates a unique CVP (or not). Salespeople, and the way they… Read More »

12 New Year Resolutions Any Self Respecting Sales Manager Should Follow

The worse the figures are the more you should analyse them (see how in point two). Avoiding bad news is never a good idea. The better your figures are the more you should assume it’s temporary. Try to identify the reasons why you are succeeding, try to see the reasons why and when it might… Read More »

How Do You Future Proof Your Sales Organisation?

The sales function is dead, long live the sales function. It’s a much more interesting debate to focus not on whether selling is finished (it isn’t), but on how it needs to change. This article focuses on the drivers that will future proof your sales function, keeping it central to any world-class company’s customer proposition.… Read More »