Everybody Can Think, Why Don’t We Do More Of It?

By | January 23, 2007
  • There is thinking concerned with conception (‘day dreaming’) and thinking concerned with action (problem solving)
  • There is thinking that is linear (experience, logic rational analysis) and thinking that is lateral (intuition, wild thoughts, crazy ideas)
  • We live in a world of discontinuous change, which will require discontinuous responses
  • Thinking differently can be learnt, its not just a matter of ‘brain power’
  • A eureka idea is not the only or even the best route to success, small continuous innovation can be just as effective
  • Making an idea work is more difficult and more important than having the idea in the first place.
  • Effective thinking is about making unexpected connections and driving insights out of seemingly disparate sets of data
  • Humour helps new thinking
  • Effective thinking does not recognise hierarchy, rules, or structures
  • Cynicism has a toxic effect on new thinking development
  • Shifting frames of reference and perspective can lead to new ideas and insights
  • To react immediately to pressures and problems makes creative thinking difficult (except in solving those problems)
  • ‘Movement’ is more important than judgement when thinking in new ways
  • Making provocative statements is one way of shifting the premise of argument. It only need to be said (that is provocative) after its affects have been felt.
  • Co-creating new things with customers is one of the most exciting (and commercially impactful) things a salesperson can spend their time doing

SalesPathways can help create the environment for your sales team to become more effective thinkers. Contact us to find out how.

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