Making the Most of a Potential Advertising Disaster

By | June 10, 2016

The nice people at Licor Beirao spent good money on an advertising board at Wembley stadium, making the most of their home country Portugal playing England in a warm up for the Euro2016 tournament.

They got rather more exposure than they bargained for when Portugal’s Bruno Alves lost his head, almost taking England striker Harry Kane’s with him.

Their media team came up with this fun response to make the most of their moment in the spotlight …

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