Swedish giant beats Apple to technology announcement

By | September 8, 2014

One of Sweden’s best known global companies has stolen a march on Apple, getting their launch out well ahead of Apple’s much anticipated announcement of a new iPhone on 9 September.

Taking the Apple style of product announcement, with upbeat music and hands on product demo Ikea introduce the BookBook.  Early adopters report none of the bugs and hassles that have accompanied previous upgrades.

Those crazy Swedes …

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