We all know about how Facebook is occupying a larger space in many peoples’ lives. If you were still unconvinced, have a look at the figures below:
What is really interesting is not the member growth but the intensity of use. People are unloading more, updating more, just being on Facebook a lot more. As the network has grown so has the value of being connected to it.
BUT – has Facebook peaked? Have a read of this article from Wired Magazine earlier this month. If Facebook has reached all the people who are interested in joining what they have got to do pretty quickly is find a way of monetising all those members, to find a way of commercially binding them in to becoming customers. If not, this fantastic rise could turn out to be just as a spectacular fall.