Value Based Selling

By | January 10, 2008

The sales person’s role is evolving and nowadays they are expected to become consultants who understand all aspects of the customer’s business. Simply taking orders is unacceptable and selling on price continues to diminish allowing scope for competitors to get in on the action.

The essence of value added selling is differentiating yourself and your package within a customer-oriented environment. The normal sales process calls for the salesperson to promote the benefits and features of their product or service in order to gain interest from the buyer. Knowing what motivates the buyer is the secret to adding value.

Structured Training’s open programme Value Based Selling is designed for anybody who is looking to transform their selling approach into one that adds real value to their customers enhancing their credibility and dynamically transforming their pipeline.

For more information and to check availability please contact us.

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